This unknown prospecting hack gets 10× more replies.
Here's how : (I’m giving away a free template ↓)
I stopped sending the same message to everyone.
I started to target contacts who just started a new job.
For example:
→ A Head of Sales who joined less than 90 days ago.
Why reach out to them?
- They reply more even if I don’t have a warm intro.
- They are open. They want to prove themselves.
- They want to make changes.
But I don’t stop there.
I mention their N+1 in my message (CEO, CRO or VP Sales).
Here is my favorite line:
“Planned to contact {{First_Name}} your {{JobTitle}}.
But thought it made more sense to talk with you.”
What happens next?
They think:
“I just arrived…
He already knows me…
He’s talking to me not my CEO…”
Boom. Full attention.
Why does this work?
☑ They are new → they listen more
☑ They want to show results
☑ I show I did my homework
If there is no answer?
I send a break-up message:
“Sorry for the trouble.
Maybe I got the wrong person.
I’ll reach out to {{First_Name}} your {{JobTitle}} directly.”
Doing this manually? Not possible.
Here’s my step-by-step using Clay + LeadsFactory:
1. Use Clay to find recently hired people.
2. Use the LeadsFactory API inside Clay with a waterfall search to maximize my chances of finding their N+1.
Example:
↳ Persona 1: CEO
↳ Persona 2: CRO
↳ Persona 3: VP Sales
No need to list every job title.
LeadsFactory handles everything and scrapes Sales Nav in real-time.
Boom. Your list is ready in 15 minutes with fresh data.
Then I set up 2 super-targeted campaigns:
→ First campaign: I mention their manager (N+1) in the message.
→ Second campaign: For contacts where no N+1 was found.
This way you can prospect with real context.
Not just “Hi {{First_Name}}, I saw your LinkedIn profile”…
Want the template for free?
Comment “Interested” and I’ll send it to you (make sure we're connected so I can DM you)
Founder/CEO @ VRM | Helping B2B Scale with Cold Email
5 hours ago
Targeting recently hired contacts + mentioning their N+1 is such a smart psychological nudge. It shows you’ve done your homework and positions you as someone who understands their context—not just another generic outreach.